Player FM uygulamasıyla çevrimdışı Player FM !
167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)
Manage episode 478789689 series 1848080
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue.
You’ll learn:
- Why 40% of your traffic might be misattributed,
- how to implement self-reported lead source fields the right way,
- and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources.
More about:
ClearPivot: https://www.clearpivot.com/
Databox: https://databox.com/
Newsletter: https://databox.com/newsletter
192 bölüm
Manage episode 478789689 series 1848080
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue.
You’ll learn:
- Why 40% of your traffic might be misattributed,
- how to implement self-reported lead source fields the right way,
- and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources.
More about:
ClearPivot: https://www.clearpivot.com/
Databox: https://databox.com/
Newsletter: https://databox.com/newsletter
192 bölüm
Tüm bölümler
×Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.